Dimitri Christakis and Fred Zimmerman, leading experts in television and child development, want parents to know that they don't have to feel guilty. Their research has found that TV can be both as bad as has been feared but also better than ever thought possible.

The key to making television a positive force is to use TV as a tool, not as a crutch.

In this ground-breaking work, Drs. Christakis and Zimmerman give parents the information they need—along with practical advice—to make TV work for your kids, not against your family.

"This is a must-read for any parent."

Donald Shifrin, MD, Clinical Professor of Pediatrics; University of Washington

"Instead of arguing with your friends and neighbors about how much children should or should not watch television -- everyone has an opinion on that subject! -- read this book.”

Michael Thompson, PhD, coauthor of the New York Times bestseller, Raising Cain: Protecting the Emotional Life of Boys