"Rather than simply bashing television for all the harm it can do, this book rightly assumes that the more important question is how to make television work for us rather than against us. We've needed a book like this."

-- Jane D. Brown, PhD, James L. Knight Professor at the School of Journalism and Mass Communication, University of North Carolina at Chapel Hill

"Instead of arguing with your friends and neighbors about how much children should or should not watch television -- everyone has an opinion on that subject! -- read this book. It's all in here. Drs. Christakis and Zimmerman have done a superb job of synthesizing and explaining what scientists know about the imapct of television on children in this fascinating, readable book. When you have finished The Elephant in the Living Room, you will make wiser decisions for your child."

-- Michael Thompson, PhD, coauthor of the New York Times bestseller, Raising Cain: Protecting the Emotional Life of Boys

"Reading The Elephant in the Living Room is like having two smart, sensitive, reasonable experts in your living room as you think about the role of TV in your kids' lives. This is the only book you'll need to help you parent through the ever-growing maze of television options."

-- Rachel Simmons, author of the New York Times bestseller, Odd Girl Out: The Hidden Culture of Aggression in Girls

"This is a must-read for any parent."

-- Donald Shifrin, MD, Clinical Professor of Pediatrics; University of Washington

"A must for every parent's library. In an easy, conversational manner, packed with solid information and good advice, Christakis and Zimmerman help us understand the urgent need to take control of TV's impact on our children and ourselves -- and they provide us with the tools to do it."

-- Susan Linn, EdD, associate director of the Media Center at Judge Baker Children's Center in Boston and instructor in psychiatry at Harvard Medical School

"Christakis and Zimmerman deliver sound advice born from years of scientific research and from their own experience as parents. It is the best book on the market about television and children."

-- Andrew N. Meltzoff, PhD, coauthor of The Scientist in the Crib: What Early Learning Tells Us About the Mind

"Television has a huge impact on every child and family in this country. This should be required reading for every parent and teacher who's concerned about the topic."

-- James P. Steyer, founder, Common Sense Media (commonsensemedia.org)